Say Hello

Inscrivez-vous à la newsletter

New project

Si vous souhaitez partager une idée ou discuter d’un projet, n’hésitez pas à nous contacter par téléphone ou par mail :
 
Gwenael Hanquet
+32 475 87 32 08
 
Oliver Rasquinet
+33 6 20 17 10 75

Talents

Nous adorons rencontrer des personnes qui partagent notre passion et aiment ce qu’ils font.

 

Si vous êtes à la recherche d’un emploi, d’un stage ou que vous êtes freelance et souhaitez présenter votre parcours et travail, merci de compléter le formulaire svp :

 

>> Jobs <<
Projet
Proximus
Client 
Date 
1990

In 1994, Belgacom creates Belgacom Mobile in order to develop a GSM service in Belgium. Minale Design Strategy is asked to develop the name and the visual identity for this new service.

Partager

 

An identity was developped with the central « X » as a symbol  within the word which resonates with the idea of bringing people together. The strong violet color was also chosen in order to differenciate Proximus from all other telecom operators and to establish a unique visual language that would become an important part of identification.

 

In spite of building competition over the years, Proximus has been able to capture and retain a majority share of the market in Belgium.

The Proximus name was chosen because the meaning (proximity) was apt for the service, but also because it was easy to pronounce in different langauges and has inherently positive aural qualites.

Categories 
top