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L’évolution de l’identité de Skynet marque le passage d’une société de fournisseur d’accès à une société de contenu. Le travail de Minale Design Strategy a permis à Skynet de passer d’une marque technique à une marque humaine, synthèse parfaite de son enthousiasme, de son engagement, de sa passion et de son teamspirit. Ces valeurs ont également été véhiculées par le travail de signalétique, dans la continuité de la nouvelle identité.
We wanted a brand that captures the imagination, that can deliver value and growth to the Belgacom group, and that stands for a company we can all be proud of...
Skynet was born ten years ago. Ten years is not so old, but in our business it counts for something. Over ten years our environment, our technology and our lifestyles have changed considerably. As of 1995 Skynet was the front runner in the ISP business. Today, thanks to our portals, thanks to our email marketing, in short thanks to our ability to build on innovation and trust, Skynet is seen as a reference in interactive digital media. It is an evolution that we embrace and that we want to express via the purest form of our identity: our brand. We are evolving from a technical brand to a more human brand, which is a rooted in our enthusiasm, our passion, our team spirit and our dedication.
A brand that can be Fun,
Ambitious,
and Serious…
Une réflexion a également été apportée sur la signalétique et l'aménagement du siège.
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