Bongo
Bongo
Integrated into the Smartbox Group, Bongo – the iconic Belgian brand – needed to reinvent itself. Disruptive at its creation with a unique product, it had suffered from the passage of time, increasing competition, and changing consumer habits that rendered its model outdated. The new concept gives the brand a renewed edge by placing emotion and personalization at the heart of the experience. A way to rekindle the joy of giving and of treating yourself!
Industries
- Specialised Retail,
- Products,
- Travel,
- Entertainment,
- Shopping Centres.
Skills
- Retail Design,
- Strategy,
- Brand Design,
- Packaging.
Challenge
Revitalize a brand that, over time, had turned into a “box seller” rather than a creator of unique experiences. In addition to digital channels, give a specific role to the physical retail network, turning it once again into a flagship for the brand's image and awareness. At the same time, rejuvenate the target audience by restoring Bongo’s pioneering position, reclaiming its status as an innovative market leader, just as it had done at its launch.
Solution
Reveal and bring to life a fully omnichannel experience, treating the point of sale as a key element of the customer journey. A look & feel that is fresher, more energetic and warm, in the brand’s colors, creating strong visual appeal. A tone of voice that is close and engaging. A redesigned product segmentation with seasonal highlights. The creation of a unique experience through the personalization of both the gift box and its packaging.
From buying a unique experience to a unique experience of buying.
Surprise!
More than just selling boxes, Bongo brings surprise back to every touchpoint of its retail concept: from the brand to the boxes, including merchandising.
It’s so me… for you!
Thanks to the wrapping bar, offering a Bongo gift is no longer just about giving a unique experience, it’s about offering the experience the customer has personally chosen. By customizing as many elements as possible: from the tailor-made experience to the packaging, each box becomes a small treasure of creativity and personal investment. In just a few key steps, every gift becomes unique, inspiring, and deeply personalized.
A richer brand universe
The brand platform played a fundamental role in shaping the strategic approach to this new concept. Beyond designing the experience, it also enriched the brand’s tone of voice and graphic style, allowing it to fully express itself.
