MGEN Optique

What do mutual values mean in retail ?

MGEN, the French leading mutual health insurance company, turned to Minale Design Strategy to renovate it's optic & hearing outlet.

Industries

  • Healthcare.

Skills

  • Strategy,
  • Retail Design.

Challenge

Objectives were to:
• Optimise the visibility of the store by creating an enticing shop front
• Determine an efficient and comfortable path through the store
• Showcase the quality of service through a newly organised space
• Clarify the range available by optimising the categorisation & presentation of products
• Define a tone of voice for communication that is approachable, direct and friendly

Solution

Explicitly making its voice heard in a didactic, clear and transparent way. A colour palette of soft shades and natural materials creates a welcoming atmosphere. Specially designed spaces where experienced professionals take the time to welcome and advise each visitor.

Tibi, gestion déchets, Charleroi, logo, branding
Tibi, gestion déchets, Charleroi, logo, branding
Tibi, gestion déchets, Charleroi, logo, branding