Saint Sébastien

Art Nouveau. Just renewed.

Nancy is a dynamic city, with a strong catchment sector in which San Sebastian strives with a leading commercial position. Hammerson entrusted Minale Design Strategy with the renovation of the San Sebastian shopping center.

Industries

  • Shopping Centres.

Skills

  • Strategy,
  • Brand Design,
  • Retail Design.
Saint Sebastien

Challenge

Inscribe the positioning and the storytelling of the renovation in the cultural heritage of the people of Nancy in a contemporary approach to benefit from the affect and the local pride.

Solution

Minale Design Strategy drew its inspiration for the new identity of the site through the cultural references of the city: The new art and its style from the School of Nancy. The new identity includes green walls as well as ample vegetation, ornamental aspects, iron, glass, as well as copper, the color and the space in value, to offer a result all in curvatures and thus in harmony.

Saint Sebastien
Saint Sebastien
Saint Sebastien