Frederic Benzimera
We are deeply saddened by the news that our friend and colleague, Frederic Benzimera, has passed away on July 3, 2019. We hold in our hearts the memory of a man full of warmth, kindness, intelligence and irreplaceable experience that helped guide our thinking on so many projects. When faced with a complex situation, he would often be able to direct us towards the simplest and most obvious solutions. He will be missed. We extend our deepest condolences to his family.

We are Minale Design Strategy:

a squad of bold, curious, disruptive design thinkers dedicated to brand and retail design.

We believe in the value of design as a means to make life better, simpler, more interesting.

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Over the years, we have developed a robust, yet flexible approach we apply to find solutions that bring value to our clients.

This is what we call our 5-Step methodology. It requires time and iterations with our clients.


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