A reusable bottle, a refillable dispenser and a range of quality products... these are the weapons brandished by SuperZero in the fight against single-use plastic. This innovative brand supports consumers on a quest to change their habits by offering them a zero waste solution that is super simple and effective. That's right… now there are no more excuses!
The challenge was to take this budding Brussels startup to the next level by helping it reach a wider audience. To convince consumers to change their habits and switch to a zero waste lifestyle, we needed to create a more engaging and attractive brand, a brand that tells a story, a brand that inspires people to take the plunge…
Above all, we wanted to open up a dialogue with customers by putting them back at the heart of the concept. It was time for the Eco-tap brand to change identity, and has transformed into “SuperZero”. As well as a reference to zero waste, it's an invitation for us all to become an everyday superhero. It comes with a strong, heroic and compelling identity, and a slightly quirky and upbeat tone for environmentally friendly and super-efficient products. This is all is conveyed through a bold and powerful message: zero waste, zero problems, zero excuses.