And that makes 102 for Carter-Cash!

Carter-Cash’s new concept is gaining ground. And fast.

18 months after the launch of the pilot store in Villeneuve-d’Ascq, the new Carter-Cash concept continues to roll out across France: 8 remodels, 24 retrofits and 10 new store openings. Today, 41% of the French store network has already adopted the new identity, with a target of 100% by September 2027.

And the network keeps growing: Carter-Cash has just opened its 102nd store in France, in Villebarou.

At Minale Design Strategy, we worked with Carter-Cash to prepare the brand for the next 20 years. Not by reinventing what made it successful, but by bringing its purpose — “La voiture pour tous” (“Cars for everyone”) — more clearly to the fore and creating greater consistency between its positioning, identity, customer experience and retail concept.

Seeing that work move from a pilot store to an entire network is perhaps the best proof that a concept is designed to live and grow.

Next stop: 100% of the network!