ISCO
For over 40 years, ISCO has been assisting catering professionals in the maintenance, maintenance and repair of their equipment. After all these years of excellence, it was time for the brand to rethink its identity and create its first website in order to build a more coherent, modern and visible presence.
Challenge
Despite its recognised expertise, its image no longer reflected the quality of its services and its vision of sustainable maintenance. The aim was therefore to change the image of ISCO without losing the legacy and confidence built for several decades. It was necessary to modernise the brand, clarify its positioning and create a digital ecosystem capable of showcasing its expertise among its various audiences.
Solution
The new brand is based on the concepts of reliability, durability and proximity. This redefined identity then served as the basis for the creation of a fully reimagined website, designed to make the offering clearer, strengthen the credibility of the company and affirm its role as a partner engaged in extending the life of professional equipment.
An identity thought to last
ISCO's new identity reflects its mission to support its customers in a sustainable maintenance approach. The simple, robust and contemporary visual system reinforces brand recognition while providing a coherent framework for future communication tools.
ISCO digitises
Designed as a natural extension of the brand, the site showcases ISCO's expertise, clarifies its service offerings and facilitates access to information for its various audiences. More than just a showcase, the site becomes a tool of credibility and visibility for brand development.
