Ostreya
Ostreya embodies the metamorphosis of a recycling expert group that chooses to reinvent itself to bring a clearer, more ambitious and more sustainable vision. Born of TGW, the brand today asserts itself as an actor of positive transformation. More than just a waste treatment specialist, Ostreya works to regenerate the material and rethink our ways of producing, consuming and valuing. A project guided by the conviction that each resource deserves a second life.
Challenge
The TGW group faced structural and identity complexity. Several brands (Tri-O, Greenwishes and Groom) coexisted without unified vision, diluting the readability and impact of the group. Despite strong expertise and constant innovation (tracking, reporting, study offices, high valuation rates), the brand lacked consistency and visibility. The challenge was to create a unique, meaningful brand capable of embodying the group's mission while clarifying brand architecture.
Solution
The answer was the creation of Ostreya, a unified, statutory and inspiring brand. Its name, resulting from the contraction of "ostreas" (oister in Latin) and "estrella" (star in Spanish), symbolises both purification, the value recovered and the ability to guide towards zero waste. The new positioning is structured around three pillars: custom-made, customer tracking and reporting data. This approach also made it possible to unite all the entities of the group behind a common vision, while structuring the offer in solutions adapted to the specific needs of each customer.
Objective 100% resources
The promise of Ostreya is to transform waste into a resource. Each project aims at "100% resources", a circular model where nothing is lost and where each material regains value. This ambition is reflected in each, placing environmental responsibility at the heart of the approach.
A new compass
Visual identity expresses this ambition. Its symbol, a star inscribed in a circle, evokes both objective, measure and excellence. It embodies the capacity of Ostreya to guide companies in their environmental transition.
Unified architecture, amplified impact
This new brand brings together all the group's entities under a common banner, vision and promise. This clarified brand architecture enhances visibility, while restoring consistency to the offer. It now expresses itself through a range of complementary solutions, designed to accompany each customer according to their stakes and needs.
