Reno Energy
Reno.energy is a company specialising in energy-efficient refurbishment, serving both private individuals and businesses. Its aim is to support the energy transition by offering practical and sustainable solutions. Recognised for its technical expertise and holistic approach, Reno.energy prioritises reliability, high-quality workmanship and personalised support, with a clear mission: to make energy efficiency accessible and beneficial to all.
Challenge
Reno.energy needed a visual identity capable of reflecting both its technical expertise and its commitment to people. The challenge was to move beyond the traditional, sometimes cold, image of the energy sector and establish a brand that was reassuring, accessible and inspiring. It was also necessary to ensure graphic consistency across different media whilst strengthening brand recognition amongst both domestic and business customers.
Solution
Reno.energy’s transformation began with a streamlining of its brand architecture. All the services offered by the company and its subsidiaries are now presented under a single, clear and strong brand. The visual identity has been modernised with more fluid lines that enhance consistency, a stable typeface that conveys reliability and dynamism, and bright colours that emphasise the brand’s approachability and accessibility.
Turn on energy
The phrase ‘on energy’ is a visual and semantic play on words that illustrates RENO.energy’s ability to activate, simplify and adapt energy to the needs of its customers. Presented in various forms, this flexible concept embodies the diversity of the company’s areas of expertise. Visually, the central ‘ON’ is treated as a living, dynamic element, whose forms transform and adapt according to the context, reflecting the company’s modularity and agility in the face of the challenges of the energy transition.
A dynamic system
The visual identity is based on dynamic, modular shapes inspired by energy flows. These moving elements visually convey the ideas of circulation, transformation and optimisation, which lie at the heart of the company’s mission. Used across various media, they create a coherent and distinctive brand identity, whilst giving the brand a modern, vibrant and engaging tone.
