Ubi
Historically rooted in proximity, Press Shop is evolving to meet the new rhythms of life. In a world where everything accelerates, expectations evolve, needs diversify and the search for simple, fast and effective solutions becomes central. This reflection gave rise to UBI, a new concept of proximity commerce, more emotional, warmer and more in line with current lifestyles.
Challenge
The challenge was to increase the attractiveness of the local offer while allowing the brand to renew itself sustainably. It was necessary to move beyond a purely descriptive register to create a more inspiring experience, able to respond to changing consumer needs. Press Shop had to expand its offer, modernise its image and affirm a new value proposition, while keeping its proximity.
Solution
The answer was embodied in the creation of UBI – Press, Shop and More, a global concept that transforms the point of sale into a practical and warm place of life. Designed as a new-generation proximity business, UBI takes a more emotional and flexible approach, capable of evolving with customers' expectations. The concept unfolds in a network of franchise-driven stores, serving a smooth, efficient and enjoyable experience.
UBI draws its roots from the Ubiway Retail group, while valuing its promise of ubiquity. Short, soft and international, the name also suggests an invitation to be self: "Ubi, You Be". A simple and open name, which reflects the proximity and spirit of the concept.
Everywhere for you
A neighbourhood experience
UBI reflects the in-store experience to make it smoother, more enjoyable and more intuitive. The point of sale becomes a place where everyone finds what they need, at their own pace, whether in a hurry or in search of pleasure. A more dynamic bookshop, ideally located close to places of life, work or passage.
An evolving offer
True to its historical expertise in press, tobacco and lottery, UBI enriches its offer with an assortment designed for daily needs: snacks, drinks, bread, aperos, prepared dishes or last minute gifts. This expanded offer allows UBI to become more rooted in Belgian life.
The architecture of the UBI concept is based on modularity. Designed as a true Swiss knife, space adapts to changes in supply and consumer expectations. The store becomes an efficient, practical and scalable tool, serving proximity and shopping pleasure.
A flexible space
