Wallonie Entreprendre
When government reform pushes SOGEPA, SOWALFIN and SRIW to merge, the three entities choose to transform this constraint into an opportunity. Together, they give birth to Wallonie Entreprise, a new unified structure at the service of Walloon entrepreneurs and businesses. This brand symbolises the alliance of skills and the desire to create a strong economic player able to support, inspire and accelerate the growth of the Walloon entrepreneurial fabric.
Challenge
Bringing together three institutions with different missions and cultures around a joint project was both a strategic and a human challenge. The aim was to clarify the new offer, identify the fundamentals that bring teams together and build a brand strong enough to embody transformation. The aim was to unite employees, give visibility to the new entity and express an ambitious and shared vision for the Walloon economy.
Solution
The brand strategy began with a collaborative work to define the common values and branding platform of this new entity. From this collective reflection came a clear and inspiring federative mark, capable of representing the diversity of expertise and missions combined. The acronym WE was naturally imposed. A short, positive and universal name symbolizing both union, collaboration and the will to act together for the future.
A federative name
Simple and evocative, the name expresses much more than the union of three entities. It's a declaration of intent. WE affirms the strength of the collective, while Wallonie Entreprendre anchors action at the heart of the region. This name symbolises ambition and trust, while embodying the spirit of collaboration and openness of this new structure.
The logo is based on two strong and complementary letters. The W, solid and anchored, evokes the region and its foundations, while the E, moving and adaptable, reflects the modernity, diversity and evolving capacity of the Walloon entrepreneurial fabric.
A dynamic and evolving brand
Expertise at the service of action
Brand architecture highlights the scope of services and the synergy of teams. It makes visible the proximity between WE experts and the entrepreneurs they accompany on a daily basis. This graphic system allows the brand to adapt to each sector and every need.
