The Belgians' favourite brand, year after year.

Challenge

Working with strong foundations of many historically strong values that focus on protecting consumers and uninterrupted service that respects quality/price ratios, our mission was to completely reinvent the brand's identity program, from the logo to the sales system, covering sigange, instore layout and vehicle branding.

Solution

Minale has built Colruyt a brand image that shows it's far more than just a discount store. It wants to establish itself as a unique brand for who standing up for consumer rights and providing the best prices form the basis of all considered purchases.