KEYES
Digital solutions
Historically structured around multiple specialised entities, NRB Group has established itself as a leading IT player in Belgium. Over the years, the company has developed strong technological expertise alongside deep sector knowledge. Today, the group continues its growth trajectory with the creation of KEYES, a new brand that embodies its future vision.
Industries
- Industry,
- Services,
- Products.
Skills
- Strategy,
- Brand Architecture,
- Brand Design,
- Naming,
- Digital,
- Brand Management.
A meaningful name
The creation of KEYES marks a key milestone in NRB Group’s transformation. The name is a contraction of “key” and “eyes”. It expresses both the ability to unlock, activate and enable change, and to see, understand and anticipate technological evolution.
A hybrid architecture
KEYES is built on a brand architecture designed to balance consistency and specialisation. Some entities are integrated under the KEYES brand, enhancing complementarities and clarity, while others retain their name, preserving their sector legitimacy while being endorsed. This hybrid structure reinforces the strength of a unified player while maintaining sector expertise.
A guide for tomorrow
The logo is based on a custom-designed typeface, with a distinctive “K” at its core. This strong symbol embodies evolution, transformation and openness. A contemporary emblem, designed to endure, positioning the brand as future-ready.
Unlock the change. Envision the future.
The brand’s communication concept is built on the dual reading of the name KEYES, a powerful promise positioning the brand as a partner capable of both acting concretely and guiding clients through their digital transformation.
A structuring identity
The graphic system was designed to express this duality. It is based on lines inspired by the emblem, dynamic iconography and geometric typography, creating a flexible visual language that reinforces overall brand consistency.
End-to-end solutions
KEYES offers an end-to-end approach, combining all its areas of expertise. From strategy to operations, the brand supports its clients at every stage of their digital transformation, integrating consulting, deployment and operations. A comprehensive approach that enables it to address complex challenges with coherence and efficiency.
