Nexans
The attitude of leadership.
Nexans, a world leader in the manufacturing and laying power and information cables.
Industries
- Industry,
- Energy.
Skills
- Brand Design.
Challenge
The visual identity and graphic system did not reflect the position of Nexan's as a major actor in this highly complex field.
Solution
In respect of the existing identity, Minale Design Strategy has respired new life into the brand with a rich, strong and personalized visual language. A logotype intensified and modernized in subtlety, for more impact.
While giving more impact to the existing logotype, Minale Design Strategy has created a more unified system and a more professional tone of voice, raising the design standards befitting a world class enterprise.
