Staci, a French leader in retail logistics for promotional advertising, adopts a new identity to increase the value of its know-how and prepare for future challenges.
The company was looking to conquer new markets and develop new opportunities, design thinking helped it redifine its positioning and its strategic approach, branding helped make that ambition visible.
We invented a unique position in its market: "Flex-made Logistics". This helped define a vision shared by all teams, investors, partners, and customers. A vision that allowed Staci to impose its model and develop its network throughout Europe via external growth. A new approach to how it expressed its offfer, accompanied by a new visual identity contributed to the European success of this brand.