Staci

A local player becomes a European champion.

Staci, a French leader in retail logistics for promotional advertising, adopts a new identity to increase the value of its know-how and prepare for future challenges.

Industries

  • Industry.

Skills

  • Strategy,
  • Brand Design.

Challenge

The company was looking to conquer new markets and develop new opportunities, design thinking helped it redifine its positioning and its strategic approach, branding helped make that ambition visible.

Solution

We invented a unique position in its market: "Flex-made Logistics". This helped define a vision shared by all teams, investors, partners, and customers. A vision that allowed Staci to impose its model and develop its network throughout Europe via external growth. A new approach to how it expressed its offfer, accompanied by a new visual identity contributed to the European success of this brand.