Andy
Created in 2019, Contaynor is a young 100% digital beverage delivery company driven by rapid growth in a fast-growing market. Faced with the multiplication of ultra-fast delivery offers, the brand felt the need to transform itself in order to distinguish itself better. This evolution is translated into a new name, Andy, and a more human, fun and incarnate brand world, conceived for both digital and physical variations.
Challenge
In an increasingly competitive environment, Contaynor suffered from a name that was too industrial and a visual identity that was not aligned with its values. The challenge was to clarify positioning, to express a closer and more accessible personality, and to build a brand capable of creating an emotional link with its users. It was also necessary to optimise the digital experience, including the website, to support growth and enhance differentiation.
Solution
The project started with the definition of brand foundations, positioning, values and raison d'être. This strategic work led to the creation of a new name, Andy, more evocative and resolutely human. The visual identity was then completely redesigned around a strong graphic universe, integrating identity colours, mascot and sticker system. The overall system has fed a complete redesign of the website, thought to be both more playful, more attractive and more ergonomic.
The modern milkman
Andy’s positioning emerged as an obvious choice: the modern milkman. A nod to a profession that has almost disappeared, reinterpreted in a contemporary, urban, digital and sustainable way.
A brand with personality
Andy is the friendly guy, always ready to help. A name that also echoes the idea of being handy, practical, simple and accessible at any time. A warm personality that strengthens closeness and complicity with users.
A friendly and sustainable identity
To exist, you need to be seen. Andy adopts a colourful and joyful visual identity, dominated by a strong and distinctive green that reflects the brand’s sustainable commitment. This green acts as a backdrop for the Andy mascot, enhanced by stickers and illustrations that express the brand’s strengths and spontaneous tone.
A (h)andy website
The website was designed to make the customer journey as smooth as possible, from discovery to order. Functional, intuitive and unapologetically fun, it combines efficiency, emotion and ease of use to deliver an engaging digital experience.
