Intercaves
With more than 40 years of expertise and a network of 85 shops, Intercaves, a subsidiary of Maisons Richard, has unveiled a new retail concept in Saint-Cyr-l’École. The new format offers a more immersive and accessible experience centred on tasting and discovery, while providing its network of partners with an effective retail tool.
Challenge
In a highly competitive market, Intercaves needed to strengthen its positioning and showcase its distinctive qualities. The challenge was to rethink the customer journey to make it more engaging, meet the expectations of its target audience and provide partners with a clear, effective concept that could be easily rolled out across the network.
Solution
The new concept combines a clearly structured product range with engaging displays, all integrated into a completely redesigned customer journey. Tastings and services become central moments in the experience, encouraging discovery and conversation. Accessibility is reinforced through clear price communication, brought to life by high-volume merchandising that makes the range easier to navigate and encourages purchases.
A vibrant and engaging space
At the heart of the concept, a dedicated tasting area allows the wine merchant to share their passion and expertise. A lively social space, it comes to life both day to day and during special events, ranging from meetings with winemakers to tasting workshops.
Inspired interior design
The interior design features elegant, functional black shelving that structures the space and showcases the range. Visual breaks along the displays add rhythm to the customer journey, while unfinished wood brings warmth and a welcoming feel, echoing fine-wine cases and supporting the brand’s CSR commitments.
Specialist in volume merchandising
The furniture intelligently accommodates bulk stock beneath the displays while ensuring bottles are presented at eye level for maximum visibility. This approach supports the brand’s commercial strategy, focused on volume sales and case discounts, without compromising the customer experience.
