Eloy
In recent years, Eloy has developed significantly in different and complementary sectors. Active in water construction and treatment, the company is starting a new stage in its history. By revisiting its brand and the elements that make it up, Eloy redefines its bases to support its growth and more clearly affirm its identity. A pivotal moment, revealing a renewed ambition.
Challenge
Eloy had always had strong specificities, real levers of differentiation, but little formalised. The challenge was to understand, structure and express this wealth in order to share it with the outside world. Beyond technical know-how, the aim was to reveal the company's know-how, culture, state of mind and beliefs.
Solution
Strategic thinking has led to the preservation of the historic logo, simple, modern and highly recognizable. No need to reinvent what works. The work then focused on simplifying brand architecture, in order to place Eloy in the centre. All entities now express themselves under a single banner, enhancing the consistency, readability and identity power of the brand, while respecting the specificities of each activity.
A singular positioning
Multi-specialist, rigorous and curious, the company is positioned as a civil ingenious. Be both inventive and responsible, innovative and prudent, able to see great without losing sight of details. A professional posture assumed, without ever taking itself too seriously.
Seriously without taking each other seriously
The speeches also adapt to the peculiarities of Eloy, combining rational and emotional, to generate interest and encourage engagement. A speech that is both professional and accessible, serious but tinted with humor, like the strong personality of Eloy.
Beyond the logo
The visual identity is based on the logo, the identity element already strongly recognised. The challenge was therefore to capitalise on this achievement while refining its variations through a dynamic graphic system and a simplified architecture.
To affirm the brand's personality, an exclusive typography, Eloy Sans, was created. Inspired by the logo, it is modern, round and accessible. Unique in Eloy, it visually embodies the company's positioning and enhances the consistency of identity across all supports.
Customized typography
