O'tacos
Born of an original and generous combination, O’Tacos has created the ‘French taco’ to meet a simple need: to eat plenty at an affordable price, without compromising on enjoyment. With nearly 40,000 possible combinations and a wheat sauce that has become iconic, the concept is immediately successful. First placed on the periphery, the brand quickly imposes itself as a place of rendezvous and life, carried by a strong community dimension.
Challenge
After a fulcruming start, the challenge for O’Tacos was to make this success last. It was necessary to support the growth of the brand, to support its international development and to allow its location in the city centre, without losing what made it successful: generosity, accessibility and community spirit. In a context of increasing digitalisation of uses, the customer journey also needed to be redesigned, modernised and optimised.
Solution
The brand positioning and the entire O’Tacos experience have been reimagined.. The customer journey has been reworked from command to pick-up, integrating more fluidity, readability and digital, while maintaining brand-specific energy. The physical concept evolves to accompany the urbanization of the network and support international ambitions, without denying its status as creator of authentic French tacos.
A strong & feel look
Brand world gains in accuracy and character. Graphic codes and materials are refined to speed up the customer journey and strengthen the personality of the premises. The logotype is simplified and refocused, becoming a clear landmark at the heart of a more readable concept, serving the experience.
Even more than that
The analysis of the offer has allowed us to broaden the ranges, especially with the development of O’Tacos sucrés. A natural extension of the offer, thought to seduce a clientele in search of novelty and prolong the experience beyond the salty meal.
